As a tool for promoting your business and getting your name out there, Instagram is unbeatable. Visitors to your account can see and interact with the photographs and videos you share. However, as with all social media marketing, businesses must adapt to rules when creating an organic feed that grows organically. You can attract and engage with the people you want to reach by posting attractive photographs and videos. Instagram is a valuable marketing tool for every business, with more than 700 million active monthly users. Since last year, the platform has been delivering more advertising options and precise reporting data as part of its new business features. However, as with any other social media channel, certain etiquette is involved in creating content that engages your audience and promotes organic growth. So, how do you develop an A+ Instagram profile? Using the tips and tricks listed below, you can take your Instagram page from average at best to five-star status in no time.
Once you’ve developed a signature style, ensure it’s evident throughout your Instagram profile. Consistently employ the colors and filters that best represent your brand in your social media posts. Define the visual style of your page and utilize a limited palette of colors to convey it. Instagram photographs and colors should reflect the entire feel of your brand.
In addition to the fact that your bio is the first thing people see, it is the only place to include links in your Instagram profile. Are you making the most of it, or are you wasting it? Use this place to encourage visitors to take additional action and direct them to a great resource. A new service, job, product, or blog piece might be on your mind, so point them in the right direction. In your bio, provide a call to action (CTA) that your followers can click on when they see a post you’ve shared on your feed. Using your Instagram bio to its full potential is a fantastic method to increase traffic to your website.
Using a variety of ad formats such as videos, animations, and stories, marketers can grab attention on the internet using a variety of mediums. With the introduction of the story ad format recently, Instagram’s sponsored feature has been available since 2015. Whether it’s fashion, music, travel, or food, Instagram is where people share and search for what they find interesting. Instead of simply relying on demographic data, advertisers may use this powerful marketing tool to reach consumers with the same interest or passion.