Mr. Jackson

Dos And Don'ts Of Effective Website Design

Designing a website requires imaginative problem-solving. These days, a website’s success depends on its visitors’ satisfaction. So it’s not enough to have a fast website; you must also provide the content visitors are searching for.

As with any new project, website design can be overwhelming at first. There are a lot of things to think about when designing a website. This post will go over some of the most basic rules for creating a user-friendly and exciting website.

Maintain consistency in your user interface:
Consistency in the interface is one of the essential characteristics of good UX. All of the pages on your website should have the same design and layout. Consistency in link placement, color palette, font choice, and writing style can improve UX.
Create user-friendly navigation:
Simple navigation is the backbone of any user interface. It’s the primary means of communication on the web. Site visitors will have a far better chance of finding what they need if the site is easy to navigate.
Don’t Forget Your Target Market: 

Every company is in the business of making money by selling something. Therefore, it’s essential to determine your target demographic and think about how to convince them to take the step from product discovery to purchase.

Keep your target audience in mind when creating your website’s layout and content. Your website’s first impression is essential, so try to predict how people will feel after viewing it.

Make Good Use Of The Content: 

Growing your website’s visitorship relies heavily on the quality of its content. The phrase “less is more” applies perfectly to content. Produce content for your website that is both brief and interesting.

Keep your website content relevant at all times. Don’t use industry jargon; make sure everything you write is straightforward.

Think Carefully About Your Font Choices:

A website’s success or failure may often be traced back to the fonts used. So when deciding on a typeface, keep these things in mind:

  • Please avoid using tiny serif fonts, which are extremely difficult to read.
  • The use of all capitals is rude. Please ignore them.
  • Compare the readability of different typefaces by setting them side by side.
  • Consider how the color of your fonts will affect the overall look of your website, and choose wisely.
Mark visited links with a different colors:
When it comes to navigating a website, links are crucial. Users may mistakenly keep returning to the same pages when visited links don’t change color. In addition, it’s much simpler to figure out where to go next if you know where you’ve been and where you are right now.
Allow for quick scanning of your pages: 
Users of your website are less likely to read every word on every page, preferring to scan. Scanning a website’s pages is a common practice for users with a specific goal, such as locating a piece of content or completing a particular job. And you, the designer, may help them in this effort by creating an effective visual hierarchy. The term “visual hierarchy” describes arranging or presenting items in a way that suggests priority, such as where the viewer’s eyes should focus first, second, etc.
Be sure your website is error-free: 

A single mistake can completely ruin an otherwise excellent piece of writing. Some frequent issues are as follows.

  • Be careful of dead links. Frustration rises quickly when a user clicks a link only to be met with a “page not found” 404 error.
  • Find and fix any errors on your website.
  • Verify that there are no broken photos or videos and that they all load correctly.
Every page should have several Call – to – actions: 
Website visitors need to be told what you want them to do if you want them to do it. Including numerous CTAs on each page is a great approach to increasing conversions.It may seem excessive, but having so many calls to action boosts the chances that the reader will follow through and schedule a call.It’s not enough to have many CTAs; their quality also matters.  More people will engage with your calls to action (CTAs) and sign up if you give them brief and simple words to convince them. 
Do not force visitors to wait while content loads: 
The user experience is drastically affected by the loading time. We’re becoming increasingly impatient as technology advances; today, 47% of users expect a web page to load in two seconds or less. Visitors may feel frustrated and quit a website if pages take too long to load. This is why developing a web app quickly is essential.
Do not overuse typefaces:  
It’s easy to get carried away while designing a website and use a dozen different fonts (or more if you decide to submit your own). However, it would be best if you resisted the urge. There should not be too many fonts, as this can be annoying, confusing, and a waste of time.
Don’t Go Crazy With the Colors: 

A website is more likely to attract users if it has a clean, uncluttered design. Avoid using a rainbow of colors on your website, as this may make it difficult to read for visitors.

Pick colors that best represent your business. However, don’t go overboard with the use of gradations of colors.

Don’t overload your main menu with too many links: 

It’s not a myth that you become tired of making decisions. On the contrary, visitors are less likely to select from the menu if there are too many possibilities.

In my opinion, you shouldn’t have more than five menu options in your header. Ideally, you’d have three, but I get that it’s tough, and you don’t want to make it impossible for people to find the essential pages on your site, like your contact and about pages.

Don’t make internal links open in new tabs: 
Internal links are treated differently by users than external ones. The “back” button will still work if all internal links open in the same tab. If you must open a link to an external site in a new tab or window, please give users a heads-up. This might be done by including the phrase “opens in a new window” in the link itself.
Do not use generic photos of celebrities: 

Images of people are a tried-and-true method for capturing your audience’s attention. As a society, we have prioritized visual elements containing facial features. Seeing real faces gives us a sense of community and makes us feel less like we’re just using a product.

Companies often utilize faked photos to “create trust” on their websites, but this tactic has earned them a bad reputation. Tests of usability have shown that solely decorative photographs contribute little to the design and often detract from the user experience.

Do not play background music or videos with music automatically: 

While some websites, such as promotional sites, may benefit from music in the background, this is usually not the case. For example, people viewing your site could be at work, in a public place, or near someone asleep; playing music or making other noises unexpectedly could bother and disturb them, causing them to leave quickly.

Autoplay videos embedded within a block of content annoy users in the same way that background music does. So avoid using them unless necessary.

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Don’t use the horizontal scroll: 
Some web designers employ horizontal scrolling to make their pages more noticeable. But unfortunately, user feedback on horizontal scrolling is more consistent than on any other interaction. Furthermore, most consumers are only used to scrolling down on web pages, so they don’t realize there’s stuff to be discovered by scrolling left and right. Therefore, they exclude entirely material that can be accessed by horizontal scrolling.
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